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The purpose of this paper is to explore a researcher’s emotions in the field. It argues that a researcher’s emotional responses can lead to insights into certain aspects of participants’ emotional and social worlds, while simultaneously obscuring certain lines of inquiry and limiting data collection. On this basis, the author calls for researchers to maintain a high level of awareness and reflexivity while working with strong emotions in the field. This, the author argues, allows a researcher to remain open to new understandings and address any limitations skilfully and transparently.

Drawing on feminist theory and emerging scholarship pertaining to fieldwork and emotions, this paper examines the methodological dilemmas the author faced in relation to the own subjectivity while carrying out field-work at radical ecovillage in the USA. It analyses sections of the reflexive diary and explores the insights the author gained by remaining aware and reflexive while in the field.

The author demonstrates how feelings of unease, alienation and entrapment prompted to explore new lines of inquiry and, in turn, consider certain emotion rules and ideologies present in the research setting. The author also speculates about the ways such feelings impacted the data collection by obscuring certain phenomena in the field.

The author makes a number of practical suggestions about how researchers can work skilfully with emotions in the field. In addition, the author proposes that by remaining mindful of one’s emotional responses valuable lines of questioning and themes may emerge for consideration.

This paper contributes to emerging scholarship on the importance of examining a researcher’s experiences and reactions to a research setting in conjunction with other data. It offers a practical example of how this approach can elicit insight into the lives of participants.

This article explores consumers' attitudes to the trend of gourmet burgers, notably the gourmet burgers' combination of highbrow food (gourmet) and lowbrow food (fast food). The authors use the case of the NOMA cheeseburger from the iconic New Nordic restaurant NOMA.

The data set consists of interviews (n = 20) with urban Danish consumers attending the NOMA burger pop-up.

The analysis highlights an acceptance among informants of “gourmetfied” burgers. This signals a change in the culinary status of burgers in Danish food culture. The authors also discovered some ambivalence in relation to the highbrow-lowbrow negotiations: while all informants celebrate the casualization of NOMA during the burger pop-up, half of the informants found the burger underwhelming: it did not live up to the edginess of the NOMA brand.

The authors believe this research can inform people working with culinary highbrow-lowbrow mix in their food designs, notably in relation to developing and matching the relation between symbolic and material aspects of the food design.

The authors argue that the concept of transgression can help us theorize how consumers accept, refuse, and negotiate boundaries in relation to gourmet burgers, and more generally between food consumption mixing highbrow and lowbrow elements. More particularly, the authors propose to distinguish between symbolic, social, and material transgressions. This perspective might also be interesting for practitioners in the field.

Buying behaviour can be interpreted as a signal of social identity. For example, individuals may purchase specific cars to indicate their social status and income, or they may dress in particular ways to show their taste in fashion or their membership in a social group. This paper aims to focus on the identification of market place influencers in a social identity context, in order to better market products and services to social groups.

A structural model linking consumers ' individual capital (motivation to influence), social capital (opportunistic use of social influence), and social leadership ability (persuasive “power”) is introduced. Hypotheses on the interrelations of these factors are proposed and the model is empirically tested using causal analysis. The survey data were collected in Germany in the context of socially influenced automotive buying behavior (428 valid questionnaires).

The proposed model supports significant relations between individual capital and social capital and social leadership ability. The results suggest which factors (individual and social capital) describe social influencers, helping to identify powerful social influencers in a social identity context. Different types of social influence leaders and followers are presented and characterized.

This paper offers marketing researchers and practitioners a new integrative approach to target consumers with specific social identities via social influencers.

The paper examines the sudden changes and challenges experienced by British craft breweries because of COVID-19. The purpose is twofold; firstly, to evaluate the overall growth trajectory of the craft brewing sector prior to the pandemic crisis and, secondly, to identify features of resilience and adaptability that aided business survival.

The authors conducted 24 interviews with a sample of craft brewers during 2020, supplemented with a focus group later in 2021, to understand the impacts of COVID-19 on their businesses. Inductive thematic analysis followed a flexible six-stage approach to generating codes. Qualitative findings were set in the context of the pre-COVID-19 industry trends which were analysed using panel data from the Society of Independent Brewers' (SIBA) Annual Surveys between 2015 and 2018.

Findings from the analysis reveal a range of factors influencing growth in the UK craft beer sector before the pandemic crisis, such as levels of investment and local network ties, and identify a range of strategies implemented by brewers in response to the crisis, including new packaging and supply channels, more intensive marketing and greater online engagement with customers. Analysis of the intersection between aspects of individual and organisational resilience also revealed that dynamic responses to an external crisis depend on individual resilience characteristics before organisational strategies can be developed.

The study provides fresh empirical evidence to practitioners and policymakers to help forecast and future-proof the UK craft beer sector, as well as elucidating aspects of resilience that apply to SMEs in the global industry who face similar challenges. Moving towards a post-COVID-19 economy, the paper offers important theoretical insights into how the resilience of breweries, and other SMEs, is shaped by complex interdependencies and networks and how their adaptive responses might strengthen future business models.

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. The purpose of this paper is to explore social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

A layered and nested case study approach was used to analyse data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming and its derivative products. The analysis of tagging practices in each of the four online platforms is nested within the top-level case study. Casino Royale was conceptualized as a cultural product (the book), its derived products (e.g. movies, theme songs), as well as a keyword in blogs. A qualitative, inductive, and context-specific approach was chosen to identify commonalities in tagging practices across platforms whilst taking into account the uniqueness of each platform.

The four platforms comprise different communities of users, each platform with its own cultural norms and tagging practices. Traditional access points in the library catalogues focused on the subject, location, and fictitious characters of the book. User-generated content across the four platforms emphasized historical events and periods related to the book, and highlighted more subjective access points, such as recommendations, tone, mood, reaction, and reading experience. Revealing shifts occur in the tags between the original book and its cultural derivatives: Goodreads and library catalogues focus almost exclusively on the book, while Last.fm and WordPress make in addition cross-references to a wider range of different cultural products, including books, movies, and music. The analyses also yield apparent similarities in certain platforms, such as recurring terms, phrasing and composite or multifaceted tags, as well as a strong presence of genre-related terms for the book and music.

The layered and nested case study approach presents a more comprehensive theoretical viewpoint and methodological framework by which to explore the study of user-generated metadata pertaining to a range of related cultural products across a variety of online platforms.

Emerging in the literature on organizational design is the question of the efficacy of self‐managed work groups. From task‐forces and matrix prescriptions of the 1970s, imperatives towards de‐centralization, networked capabilities and self‐managed teams seem to be part of the IT‐driven prescriptions emanating from contemporary re‐structuring and social re‐engineering of workplaces. This article explores some interesting dysfunctionality dynamics of corporate “citizenship” behaviour in de‐centralized contexts and suggests the necessity to study, in some further depth, the unquestioned virtues of self‐regulated and de‐centralized teams. As the article implies, cultural engineering, leadership dynamics and complex motivation/citizenship behaviour within such organized settings also require critical re‐examination.

France has recently redeveloped its system of vocational education and training, introducing more courses and qualifications for young people, and conferring upon all workers the right to paid leave for training or retraining at any point during their working lives. It is sometimes suggested that the introduction of this system of ‘Education Permanente’ into Britain would bring great benefits; however the system has drawbacks as well as advantages. This article aims to describe the system and then to point out some of its advantages and disadvantages.

Tourism is one of South Africa’s fastest growing sectors. Pro-Poor Tourism (PPT) is an approach to tourism development that results in increased net benefits for poor people. It enhances the linkages between tourism businesses and poor people, so that tourism’s contribution to poverty reduction is increased. The South African Township Tourism Organisation tries to implement PPT by providing tourists with the chance to learn about the country and its history in an authentic way. The authors took a sample of Tour Operators registered with Tourism South Africa in Cape Town, Johannesburg and Pretoria that include the two biggest townships Khayelitsha and Soweto. They used in-depth interviews to identify the kind of tours offered and the extent to which local communities are involved in and benefit from these tours. Results show that in terms of direct poverty alleviation township tourism is considered to be only moderately successful. The tour operators emphasised the need for more social investment and for local government to play an active role in encouraging the employment of more local people.

This paper analyzes the connection between black political protest and mobilization, and the rise and fall of a black urban regime. The case of Oakland is instructive because by the mid-1960s the ideology of “black power” was important in mobilizing two significant elements of the historically disparaged black community: (1) supporters of the Black Panthers and, (2) neighborhood organizations concentrated in West Oakland. Additionally, Oakland like the city of Atlanta also developed a substantial black middle class that was able to mobilize along the lines of its own “racialized” class interests. Collectively, these factors were important elements in molding class-stratified “black power” and coalitional activism into the institutional politics of a black urban regime in Oakland. Ultimately, reversal factors would undermine the black urban regime in Oakland. These included changes in the race and class composition of the local population: black out-migration, the “new immigration,” increasing (predominantly white) gentrification, and the continued lack of opportunity for poor and working-class blacks, who served as the unrequited base of the black urban regime. These factors would change the fortunes of black political life in Oakland during the turbulent neoliberal era.

The aim of this paper is to conceptualise entrepreneurial capacity-building as an integrated approach within the international higher education sector. Whilst university–enterprise collaboration is recognised as being essential to promoting graduate employability and entrepreneurship, the lack of an integrated approach towards embedding entrepreneurship education and entrepreneurial capacity-building with an entrepreneurial skill and mind-set prevails in the higher education sector. With reference to the retail sector, increasingly competitive job markets and the need for entrepreneurial capacity-building place growing pressures on universities to nurture career-ready graduates with entrepreneurial acumen.

The theoretical paper presents a rationale for embedding entrepreneurship education into university curricula and for promoting university–business collaboration. Secondly, it reviews the extent to which entrepreneurial capacity-building is institutionally embedded to foster graduate entrepreneurship, university–business collaboration and business incubation within one strategic framework. Finally, the paper proposes five propositions within a tripartite approach that can foster graduate entrepreneurs with entrepreneurial skills and mind-set, useful for existing enterprises and start-ups. The implications for these propositions are discussed.

The authors propose five propositions with a tripartite approach that can foster graduate entrepreneurs with entrepreneurial skill and mind-set, skills for creating enterprises and university–enterprise collaboration within one strategic framework.

Increasingly competitive job markets and the need for entrepreneurial capacity-building place growing pressures on universities to nurture career-ready graduates with entrepreneurial acumen in social science (e.g. retail, business management and accountancy) and science (e.g. pharmacy, architecture and engineering) programmes centred within the tripartite approach.

Whilst university–enterprise collaboration is recognised as being essential to promoting graduate employability and entrepreneurship, the tripartite integrated approach embeds entrepreneurship education and entrepreneurial capacity-building with an entrepreneurial skillset and mind-set in the international higher education sector.